To keep a competitive edge, industry leaders need to consider new innovative technology and determine how it can amplify their product, processes, and business. Augmented reality enhances your experience of the everyday world, and in this article we’ll break down the ways AR and the Magic Leap One can strengthen your enterprise.

Augmented reality superimposes digital images and data into the real world and objects, allowing users to understand and process information more quickly. Understanding information in the context it is being applied allows users to absorb information faster and make decisions as consumers or workers more quickly and efficiently. This explains why more and more industries invest heavily into AR:

From Harvard Business Review, Issue 6, 2017

Since its release in September 2018, the Magic Leap One has made waves in the AR industry. We dug into the hardware and software of the Magic Leap One. Here we’re going deeper into how Magic Leap could bring AR into diverse industries including medical training, engineering, retail and tourism.

What makes the Magic Leap One unique?

 
Magic Leap One overtakes the Microsoft Hololens by adding four times the amount of RAM and processing power, and twice the amount of storage. But, the main difference users see is Magic Leap One’s larger field of view – increased by nearly 45%! More objects are seen and in more detail.

The larger field of view is achieved thanks to an optical illusion with Magic Leap One’s goggle-type frames that narrow your focus on virtual objects in front of you. The field of view is determined by a volumetric view: the headset creates a soundscape to match what you see, simulating a space like an aquarium you move within to interact with real and virtual objects.

magic leap volumetric view

Magic Leap One builds a representation of your environment in real-time through sensors on the device. This representation is then used to place virtual objects or occlude rendering. This means virtual objects move within your space in realistic ways like under tables, over complex shapes like furniture, and interact on walls.

The tracking speed and occlusion Magic Leap One maintains is impressive, especially with its pixel density providing a clear image of virtual objects, making them feel even more realistic.

Magic Leap One User Interface

Magic Leap One’s occlusion, tracking speed, pixel density, and field of view combine to give the AR device wide-use in a variety of contexts and industries.

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What is the Magic Leap One capable of?

 
The Magic Leap One is made of the Lightwear headset, a 6DoF controller, and the Lightpack which handles computer processing and holds the rechargeable battery. The Lightwear headset recognizes your position in the room, tracks eye and hand movements, and maps the environment around you. As a result, developers can allow users to interact with apps using their hands in addition to the controller.

As the lightwear headset keeps the area consistent as you move around virtual objects. Objects can “stick” to the real world, similar to the AR platform Vuforia where an object “sticks” to an image. You can manipulate and move around virtual objects as if they were physically in your space.

The Lightpack is a powerful combination of a computer and portable battery making the Magic Leap mobile. Each space you plan to use the device needs to be mapped so the room’s dimensions are understood by the computer, but you aren’t tethered to a desktop computer like a ball and chain anymore.

Augmented reality relies on spatial mapping to understand your space and represents it as if there was mesh covering your walls, floor, and furniture. Normally this mesh is layered on top of furniture like a sheet covering a table; Magic Leap One is sophisticated enough to map the table’s height and space underneath, allowing objects to move around your space in a realistic way.

Magic Leap Occlusion

What can you use Augmented Reality for?

enterprise machinery manufacturing

Enterprise Machinery

 
Whether designing or operating complex machinery, the Magic Leap One can display technical specifications and help outline the way the different parts work together. With the mechanization of manufacturing facilities, augmented reality will enhance how workers interact with large machinery. Training on these complex machines is made easier as workers can superimpose specific parts into their view and see how these parts interact with the whole machine.

AR in Retail

Retail Merchandise

 
We’ve already seen retailers adopt AR as a means of demonstrating merchandise. Consumers place IKEA furniture in their home to preview design choices, and download Nike sneakers to see if they like the style. Magic Leap’s tracking allows users to “stick” these shoes to their feet and examine shoes at different angles.

The mobile nature of Magic Leap means retailers can assign information to their products accessible to Magic Leap users physically in their store. Consumers can read where the product was made, who the designer is, the price and any sales available, and more to encourage a purchase.

Magic Leap Tourism

Tourism in the City and in Museums

 
Users can learn about a city’s architecture, monuments, and areas of interest. They’ll plan a route through a metropolitan area, discover a hidden hiking trail, or follow a sight-seeing tour using topographical maps. Tourists will discover more about the history behind displays in a museum, or enhance a recreated archaeological dig.

AR in Urban Planning

Urban Planning and Architecture

 
How will an expanded intersection affect existing roads and traffic flow? Will house renovations improve the space? Augmented reality superimposes these changes in the existing space, taking the guesswork out of urban planning and house design. Magic Leap’s spatial mapping “sticks” these previews to the space, so designers and architects can examine their blueprints at all angles. This information won’t be limited to a 2D representation on page or screen; instead the design is overlayed into the real world.

appendectomy app

Medical Surgeries and Training

 
VR in healthcare to enhance and even replace medical training has been increasing, but VR training isolates users within the simulation. AR training places the images and training in the real-world context, improving retention. While wearing a Magic Leap One headset, a surgeon receives real-time alerts about the patient’s status, identify tissue and organs, and be faster to respond to emergencies during the surgery. AR can guide surgeons to problem areas in the patient, and instruct those in-training on how to identify tissue. Training for dangerous surgeries becomes more feasible and replicable as the augmented reality would display tools, organs, and more on a live person. Proper surgical technique is ingrained through practice in AR.

And more!

 
Augmented reality blurs the boundaries between the real and the virtual, allowing users to understand information within the context it is being applied. Thanks to the advanced specs on the Magic Leap One, these advances in industry are more feasible than ever. Translating 2D information into a real world context takes time and energy for consumers and workers; augmented reality removes the translation process, allowing work or consumer behaviour to absorb more information and react faster.

Whether offered as a product feature, enhancing the design and manufacturing process to be more efficient, or encouraging sales by engaging consumers in a new way, AR adds value to organizations across industries. Circuit Stream can teach you to build and maintain an AR app to benefit your business. Get in touch to learn more about how Circuit Stream works with you to design an app that fits your needs.

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